Privacy Policy

PixelPop Companion, PixelPop TV, PixelDisplay and PixelPop boards, by Silva Design. Effective November 5, 2026.

Short version: you can use PixelPop with no account. Diagnostic sharing is optional and off unless you choose to enable it on compatible firmware, as described below. If you choose to create a PixelPop Cloud account, we store the few things listed below so your boards can be reached away from home. We do not sell your data, show ads, or track you across other companies' apps and websites.

Using PixelPop without an account

Boards, scenes, pictures, settings and names are stored on your device. Drawings in the Gallery stay on this device. The apps talk to your PixelPop boards over your own Wi-Fi (Bonjour and Local Network). That traffic stays inside your home or office network. Silva Design does not receive this local content. Board diagnostic reports are separate, as described below.

Board diagnostics (no account required)

On compatible board firmware, you can choose Settings, Advanced, Optional diagnostics in the Companion, or Share diagnostics on the board’s Advanced page. Sharing is off by default and requires your confirmation. If you turn it on, the board sends a diagnostic report on first connection, periodically, and after a crash. Turn it off in the same place to stop future reports without losing any features. Older firmware reports without this consent are not accepted by the service. Reports include the board identifier, firmware version, uptime and reset reasons, memory and Wi-Fi signal measurements, display and active-module information, and connection status. They do not include your Wi-Fi name or password, pictures, messages, or Health data. The check-in database does not store your IP address; hosting infrastructure may process normal connection information.

We use these reports to diagnose faults and detect boards that stop checking in. Reports and the latest board status are stored on Cloudflare. On each accepted report, we retain at most 50 recent reports for that board and remove reports older than 30 days; if a board stops reporting, that cleanup waits until its next accepted report. The latest board status has no automatic expiry. Diagnostic alerts may be emailed through Resend. Deleting your Cloud account also removes existing diagnostic records for boards claimed by that account. If diagnostic sharing stays enabled on a board, it can send new reports later; turn sharing off first to stop future reports. For an unclaimed board, email us with its identifier to request removal of diagnostic records.

PixelPop Cloud account (optional)

If you sign in with Apple in the Cloud settings, the PixelPop Cloud service (run on Cloudflare) stores:

WhatWhy
Your Apple user identifier, and your email address or Apple's private relay address if you share itTo recognise your account
The boards you claim (name, id, a hashed device credential)To send your commands to the right board
Commands and messages you send through the cloud (for example a text message to show)Passed to your board; not kept after delivery
If you turn on "Follow my Apple Music": a token from Apple Music, and the song titles it reportsTo show what you are playing on your board with no app open. Turn it off in Cloud settings at any time
Short-lived technical logs (such as your IP address and request errors)To keep the service running and fix problems

We use this only to run the service. It is not used for advertising or tracking and is not sold or shared, except with Cloudflare (hosting) and Apple (sign-in and Apple Music).

Deleting your account

In the app: Settings, Cloud, Delete account. This removes your account, your claimed boards, your Apple Music token and everything stored for them from our service. The app asks Apple to revoke Sign in with Apple when it can send a fresh confirmation. It says the Apple link was removed only when the service reports that. If Apple revocation does not happen, the account is still deleted and the app says the Apple link is still there; remove PixelPop under Settings, Apple Account, Sign in with Apple. You can also email us. Your boards keep working on your Wi-Fi.

Health, camera, photos and music on your device

Health: if you allow it, PixelPop reads your activity rings, steps, distance, heart rate and workouts only to draw them on your display. It never writes to Health, and it never sends Health data to Silva Design or to advertisers. The numbers go from your phone to your own board or Apple TV over your Wi-Fi.

Camera and Photos: used only when you ask, to show a picture on your board. They go to your board over your Wi-Fi.

Apple Music: the app reads the song that is playing on your device to show it on your board.

Internet content

Some AutoPops fetch public information such as weather, air quality, flights, transit times, scores, news or horoscopes. Your device or board requests it directly from the data provider, so that provider sees your IP address like any website would. Silva Design does not receive these requests. The weather feature may look up an approximate location from your network address, or search the place name you type, to choose a default place.

Purchases

Purchases are handled by Apple. We never see your payment details. The app checks your purchases with Apple on your device.

Children

The apps are suitable for all ages. We do not knowingly collect personal data from children; the optional account uses Sign in with Apple.

Your choices

You can use the apps with no account, delete your account in the app, turn off Apple Music following, and turn off Local Network, Camera, Photos or Health access in iOS Settings. To ask what we hold about you, email us.

Changes

If this policy changes, the new version will be posted on this page with a new date.

Contact

Silva Design, [email protected]